Privacy Policy

Creativity Backgrounds Privacy Policy - May 2018

Our Policy

Creativity Backgrounds is a trading name of Creativity International Limited. Personal data collected by this website will never be sold, made public or otherwise distributed for any marketing purposes. Personal data is collected and processed only when absolutely necessary to allow Creativity International Limited to carry out the Company's duty to you as a valued customer. Along with the Company business and internal computer systems, and other websites, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

Registered Users and Customer Orders

Personal data provided by registered customers are stored on a secure server. Personal data will only be used by Creativity International Limited for the purpose of processing an order. Your name, address, email address and (with permission) your telephone number is passed to our nominated freight company for the purposes of making delivery only. You can request a deletion of your account by emailing us from the email address you used to register.

Newsletter Subscription

If you choose to join our email newsletter, the email address you provide to us will be used to send news, offers and updates to you via email. You will remain on our marketing database, which is also stored on a secure server. Emails sent to you will always have an unsubscribe link which will remove you from the marketing database if you wish to be so, subscriptions can also be managed in the "Mailing Lists" tab on the "Your Account" page. Alternatively you can email us using the subscribed email and ask to be deleted.

Google Analytics

This website uses Google Analytics to help analyse how users use the site so that we can improve the usability and relevance of the site for our visitors. The tool uses cookies to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors' use of the website and to compile statistical reports on Creativity Backgrounds website activity to enable us to improve the performance of the site.


Cookies are small data files most websites save on your device to enable the correct functioning of the website. Creativity Backgrounds uses a number of cookies to store information such as your login state, your session on the site, view preferences and the contents of your cart.

You can control how cookies are used through your browser settings...
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Safari: http://support.apple.com/kb/ph17191
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Internet Explorer: http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11

For other browsers and devices see the manufacturers' documentation.

Comments on Posts and Gallery Uploads

Should you choose to add a comment to any posts/gallery uploads that we have published on the website, the name and email address you enter with your comment will be saved to this website's database, along with your computer's IP address and the time and date that you submitted the comment. This information is only used to detect spam posts and is not passed on to any of the third party data processors. Only the name you provide will be shown on the public-facing website.

Your comment and its associated personal data will remain on this site until we see fit to either remove the comment or remove the blog post. Should you wish to have the comment and its associated personal data deleted, please email us using the email address that you commented with.

If you are under 16 years of age you MUST obtain parental consent before posting a comment on our blog.

NOTE: You should avoid entering personally identifiable information to the actual comment field of any blog post comments that you submit on this website.

Image Uploads

By submitting images or other content to Creativity Backgrounds you, the supplier, acknowledge that Creativity Backgrounds does not permit any content or any other material that infringes on any patent, trademark, copyright, and trade secret, right to privacy, right to publicity, or any other applicable law or proprietary right to be published to the Site.

By uploading or submitting content, you are warranting that you own all proprietary rights or are the authorized representative of the applicable copyright owner(s) of such content, including copyright, with full power to grant the rights contemplated in this Agreement. In addition, you represent and warrant that you have obtained a valid and binding model release from all required parties and that you will keep the original release and provide a copy if requested. You also warrant that where required by applicable law, you have also obtained a valid and binding property release relating to any identifiable property contained in the Content that might lead to the identity of or be required by the owner of such property to permit use.

You, the supplier, agrees that neither Creativity Backgrounds nor any of its directors, employees, partners, affiliates or agents shall be liable for any damages, whether direct, indirect, consequential or incidental, arising out of the use of, or any error, omission or other matter relating to a model or property.

Data Breaches

We will report any unlawful data breach of this website's database or the database(s) of any of our third party da6ta processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Data Controller

The data controller for this website is:

Creativity International Limited,
Narrowboat Way,
Hurst Business Park,
Brierley Hill,
West Midlands,
Company No. 4535199
teL:01384 485550
Data Protection Officer: Rebecca Lippitt

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Thank you for the speedy delivery of my backdrop, the message today stated it had been despatched, next minute the delivery van is at my door, how's that for service. Excellent.

John Devey
JohnDphotography, Cannock